Rado DiaStar: Timeless Luxury, Innovation, and Sustainability
Luxury watch aficionados worldwide now have the privilege of marveling at the newest masterpiece from Rado - the Rado DiaStar Original Skeleton. This groundbreaking addition to the realm of luxury watches seamlessly combines timeless design with state-of-the-art technology, marking a pivotal moment in the world of haute horlogerie.
In an exclusive interview with Adrian Bosshard, the CEO of Rado, the driving force behind this latest skeletonized edition is explored. The interview provides an intimate look into the decision-making process, technological innovations, sustainability initiatives, and the overarching commitment to luxury that sets Rado apart.
Bosshard explains the motivation behind launching the Rado DiaStar Original Skeleton in Dubai, emphasizing Rado's ambition to bring continuous innovation and added value to consumers. The use of CeramosTM, a high-end material, and the redesign in terms of size and proportions breathe new life into the iconic DiaStar, aligning with Rado's perpetual commitment to innovation and consumer satisfaction.
The DiaStar Original Skeleton stands out not only for its distinctive design but also for its technological innovations. Bosshard highlights the use of a shaped sapphire crystal and a case crafted from Ceramos, enhancing durability and showcasing Rado's dedication to pushing the boundaries of watchmaking. The watch becomes not just a timekeeping device but a piece of art, recognizable even without the brand logo.
Preserving the brand's roots and identity is paramount, and Bosshard emphasizes the importance of keeping the DNA of the brand intact while translating it into a top modern product in 2023. The DiaStar Original Skeleton represents the evolution of a timeless classic, ensuring that Rado remains at the forefront of the watch industry while staying true to its heritage.
Bosshard shares personal insights into the versatility of Rado watches, revealing that his choice varies with his mood and the occasion. Whether it's the sporty Captain Cook for outdoor activities or the elegant DiaStar for a night at the theatre, Rado offers diverse choices to cater to various lifestyles.
Addressing the growing concern for sustainability, Bosshard sheds light on Rado's commitment to environmentally conscious practices in production. From sustainable heating to responsible transportation, Rado focuses on creating products with enduring value. The concept of a watch enduring for generations aligns with Rado's philosophy of sustainability.
Luxury, for Rado, extends beyond the product to the overall customer experience. Bosshard emphasizes the importance of presenting premium products in an elegant retail environment, with knowledgeable and passionate staff playing a crucial role in enhancing the customer's journey.
The launch of the Rado DiaStar Original Skeleton is more than just a new addition; it's a statement of Rado's unwavering commitment to innovation, sustainability, and the artistry of watchmaking. Bosshard's insights provide a rare glimpse into the intricate decision-making processes, the brand's legacy, and the vision propelling Rado into the future. As the world of luxury watches evolves, Rado remains at the forefront, seamlessly blending heritage with modernity, with the DiaStar Original Skeleton standing as a tribute to Rado's enduring legacy in horology.
Rado's availability exclusively at Rivoli and Hour Choice outlets across the UAE, Oman, Qatar, and Bahrain solidifies its status as a coveted luxury brand in the region.
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By- Sahiba Suri
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